Walking into a half-empty booth on day one is every exhibitor's nightmare. The fix is boring but reliable: a checklist, and enough lead time to print it. Here is what a complete exhibition booth needs, and how to brief each item.

1. The backdrop wall

Your backdrop is the photo your visitors remember. A tension-fabric pop-up backdrop gives a seamless, wrinkle-free wall that packs into a small case and sets up in minutes. Put your logo and one clear value proposition at eye level — roughly 1.2m to 1.8m from the floor — so it reads in photos and over visitors' heads.

2. Roll-up banners for the aisle

Roll-up banners are the workhorse of any show. Stand one at each open edge of the booth to pull foot traffic from the aisle. Keep the top third bold — that is the part people see from a distance. One message per banner; a banner that says three things says nothing.

3. A full booth system

If you have a corner or island space, a structured booth system ties the backdrop, counter and lighting into one branded environment. Plan your graphics around the frame seams early, because artwork that ignores the seams looks broken under lights.

4. The counter / table

A printed promotional table turns a bare trestle into branded furniture and hides your boxes and bags underneath. Match its colours to the backdrop so the booth reads as one piece.

Sizing & artwork basics

  • Bleed: add at least 3mm (large format often wants more) so nothing important sits on the trim line.
  • Resolution: large-format prints are viewed from a distance — 100–150 DPI at final size is plenty. See our output specs for the full file checklist.
  • Colour: supply CMYK where you can; bright RGB blues and greens often shift on print.

A simple deadline plan

  • 3 weeks out: lock artwork and order the backdrop and booth system (longest lead time).
  • 2 weeks out: order roll-ups, table throw and signage.
  • 1 week out: order spares — a second roll-up and printed handouts always get used.

Browse the full range under Exhibition & Booth and build your kit from one supplier so colours match across every piece.